Pro Groomer Blogs

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Debi Hilley has written articles for the GroomTeam USA newsletter, NEPGP newsletter, the Groomer’s Gazette and publishes her own website, Grooming Smarter. Some of the topics she covers include wet clipping, dematting, using snap-on combs and grooming the Cocker Spaniel. Debi has written a book on CD for dematting and another for Teddy Bear head styling. Currently she is writing another groomer book for every day pet grooming styles for use in the salon.


Mary Oquendo is a well respected speaker and author within the professional Pet Industry. You can read her column at Groomer To Groomer and Natural awakenings Magazine (Fairfield County edition.)In addition, Mary, along with Daryl Waters Conner, is the author of Holistic Dog Grooming. One of only 11 Certified Master Pet Tech Instructors worldwide, Mary teaches pet first aid nationally, as well as a host of safety, business, holistic grooming, wellness, and feline topics. Mary is on the board for the Groomers Emergency Assistance Fund and is the East Coast Chair of the Professional Cat Groomers Association of America.



Daryl Conner is a certified Petcare Dermatech Specialist, Master Pet Stylist, Meritus and Certified Master Cat Groomer. She serves as Vice President of the Professional Cat Groomers Association of America. She is the recipient of the coveted 2005 Cardinal Crystal award for Journalism and the ’06 and ‘07 award for Congeniality, and the 2013 Barkleigh award for writing. A frequent contributor to grooming industry magazines, pet related websites and blogs, she enjoys sharing hard-won knowledge from 32 years of grooming experience with others. Daryl’s abiding love of animals and passion for her trade radiates out to everyone she touches through her work.


Art of Pet Retailing for Pet Groomers by Leel Michelle, a GroomWise Blog.

Leel Michelle is the owner and designer behind the award-winning Pet Groomer Apparel brand, Retro Stylist Wear and the grooming salon and boutique, Bow Wow Beauty Shoppe. She is a San Diego native also calling Los Angeles, New York and Italy home. Formal education in fine art, art history and fashion design led this animal loving entrepreneur to bring all her passion, talents and knowledge together to create a memorable and beloved retro business for pets and their owners. In 2006, following 2 previous careers in corporate retail, and corporate amusement park management, Leel graduated pet grooming school to create and manage an award-winning pet grooming salon and pet boutique. Leel has also grown the Bow Wow Beauty Shoppe brand to include custom luxury kennels and product lines in production to help the average small business groomer and pet retailer increase their business profit margin by improving their pet retail merchandising. Most days you will find Leel Michelle at her shoppe, inspiring other groomers & pet retailers with live Facebook posts on “Pet Boutiques,” with her family, or at a trade show making the world more Fabulous-one smile & smock at a time!


Melissa Verplank is a Certified Master Stylist with over 30 years experience in the professional pet grooming industry. In 2009, she operated three pet-related companies, a luxury boarding facility called hiskers Resort & Pet Spa and two companies that are involved with educating the professional pet groomer and stylist; The Paragon School of Pet Grooming, Inc. and White Dog Enterprises, Inc as well as her products and services web site In 2010 Melissa expanded her product line, with training to help business owners to “grow your own groomers” and she premiered an extensive, unique streaming video web site for groomers.



Hi everyone. Thank you for visiting my blog page. I have been a four time member of Groom Team USA and ranked one of the top groomers in the country. I am a multiple Best In Show and Best All Around competitor. An International medalist winning a gold and bronze medal in Barcelona, Spain in 2004 and a gold medal in Milan, Italy in 2007 competing among 13 countries of world renown groomers. In 2005 and 2006 I was awarded Best American Groomer. I captured the title of World Grand Champion in the Oster Invitational Tournament of Champions. This tournament was by invitation only. Forty-two competitors from around the world were invited, and I was thrilled to take the Championship title. I am currently a speaker and contest judge traveling nationally and internationally educating groomers here and abroad. I love to educate groomers around the world. I hold seminars, workshops and training sessions for groomers who want to perfect their skills. I am a two time Master Pet Stylist. I am Master Certified with ISCC as well as National Dog Groomers Association of America. I am also a Certifier with National Dog Groomers.I have produced the most complete instructional video series available to help educate new groomers as well as help seasoned groomers perfect their skills. I enjoy sharing my knowledge and experience and help people perfect their skill. I have published the newest most innovative grooming book in the industry, Dog Grooming Simplified, a must-have educational tool for all groomers. Dog Grooming Simplified was awarded Book of the Year by Barkleigh Honors in 2014! I have manufactured my own line of Grooming Apparel bringing fashion to our industry. My grooming apparel is fitted, slimming and extremely professional made with breathable, lightweight nylon. Be sure to check my website at for my complete product line.



PetEdge is a leading supplier of wholesale grooming supplies and discount pet products. We serve pet groomers, doggy daycares, breeders, kennel owners, veterinarians, trainers and other pet care professionals.



Ellen Ehrlich has been a mobile groomer since 2006. She is the author of The Successful Pet Groomer, Go Mobile And Succeed, 49 Essays On Pet Grooming, and is the creator of Go Mobile and Succeed – The Seminar DVD. Ellen has been nominated for eleven awards in the grooming industry since 2009, including “Mobile Groomer of the Year”, “Up And Coming Speaker”, “Journalist Of The Year”, “Writer Of The Year”, and “Blog of the Year”. Her book, The Successful Pet Groomer, was nominated for “Book Of The Year”. She won the Barkleigh Award in 2016 for “Contribution To The Industry”. She has appeared on Animal Planet as a guest mobile groomer and writes a popular blog called The Successful Pet Groomer. Ellen is published in Groomer To Groomer and magazines, has been interviewed numerous times on GroomerTalk Radio, and is a Certified Feline Master Groomer. She was the final judge for the Groomolympics, a pet styling competition. Ellen is an industry speaker and has mentored pet stylists from all over the world. She won the essay contest Driven To Groom and created the first Facebook page devoted to mobile grooming. Ellen spent two years presenting online webinars with Pawsitive Educational Training. She was a consultant for Hanvey Engineering. Ellen is on the Board of Directors for G.E.A.F — Groomers Emergency Assistance Fund. Her goal for the future is making the world a better place for pet stylists as she inspires, motivates, and empowers groomers. Ellen’s endless amount of passion and enthusiasm motivates her to explore and take advantage of new opportunities in the grooming industry. For more information on Ellen’s products go to:



Jeff Andrews is “One of America’s Favorite Sharpeners.” Along with his years of grooming experience in two of his own shops, he is a “World Class Sharpener” that can sharpen all grooming equipment to better than new condition. Jeff is an author and pioneer of many maintenance and grooming video’s and articles. They are for groomers who want to make their equipment last longer and save money on their sharpening costs. These videos and articles are on his website free to download and keep for reference. Along with his mobile route along the Gulf coast, and the extensive mail-in business from all over the world, Jeff lectures at private grooming schools, corporate grooming schools, and veterinary colleges all over the south. He definitely lives up to his motto “You NOW have a better choice.” Jeff is also a member of the National Dog Groomers Association of America, and is still a part-time groomer in Mobile, Alabama.


Listen to GroomerTALK Radio

On the air for over 10 years by Live shows are typically recorded via starting in Fall of each year and then several weeks during winters when grooming trade show season is less active. Listen on demand to past shows any day of the year by accessing our archive. All shows are free and no donations sought. Perhaps while surfing and GroomWise™ Blogs you will want to listen to GroomerTALK Radio in the background. Click the banner above to access the big archive. Some shows cater to pet grooming career seekers and not just today’s groomers.


Free Downloads Related to GroomWise™ Blogs

Snout to Tail Assessment Form by Pet Tech (PDF, 193K) DOWNLOAD PDF

Mary Oquendo, GroomWise Blogger, discussed this form in her article, Professional Check-in Procedures, now published in the GroomerTALK Magazine (see link above), in the “Professional” section. Mary made arrangements for readers like you to view and use this form, but you must leave the Pet Tech logo on the form intact. This form is copyrighted by Pet Tech and you may only use it for your personal use. Downloading this form represents your agreement to fully abide by this stipulation.

Form Details: Adobe PDF format. Requires free Adobe Reader,

Outfit a Grooming Business with Planners & Shopping Lists Grooming Business in a Box®

Grooming Business in a Box® professionals have developed 4 Planners for you. They can be used by career seekers and long-time groomers. Find the one(s) suitable for your needs. Fill them out to track 1) project costs, 2) brand names and model numbers, 3) vendors and 4) quantities. Once you are in business there is even one to track your restocking needs for supplies, tools and equipment and more. Career seekers can include grooming education costs along with business start-up costs! Finish your data entry and voila, you have summary and detail costs and a convenient shopping list describing who, what, where and how many for every purchase. You’re organized! Well done! Use the Resources Buyer’s Guide to find resources for education, services for groomers, supplies, tools, cages and equipment.

PDF Versions

If you are not computer savvy with “spreadsheets” the PDF versions are for you. You can print our Planners on your computer and manually fill them out. We suggest using pencil, not ink, to allow for corrections and changes. If your computer already has the free Adobe Reader software installed, our PDF Planners load on your screen when you click the Download PDF link. If not, you may need to install Adobe Reader. It’s a straightforward download and install. Once open in Reader, you can also save a copy of each PDF for use later.


There are 4 planners for grooming startups, expansion plans and simple daily operational needs like making a shopping list of items you need to restock, whether retail inventory, or grooming-related products. By filling in all the blanks, noting prices, and sources of products/services you plan to purchase, you can EASILY tally the costs and come up with a grand total of your projected spending. Our planners cover everything from simple grooming powders all the way to grooming education, major tools and equipment. It’s never been so easy to project the financial costs of your dream in grooming, and then to have an printed, easy-to-use shopping list to keep your organized. You can print a copy to use as a “shopping list.” Check off items as you place your orders!

PDF Downloads: Easy! Click the PDF links below next to the form titles below. They open in new windows. Print copies on your computer printer. You can then save them to your computer drive too.

Mobile Business – New or Expanding DOWNLOAD PDF

Home-Based in Groomer’s Home or Commercial Location – New or Expanding  DOWNLOAD PDF

Groomer’s Daily Shopping List – Restocking Supplies, Tools & Equipment DOWNLOAD PDF

Retail Inventory – Restocking Boutique, Pet Products & Food DOWNLOAD PDF

Don’t forget the GroomerTALK Message Board is also a great source for additional information.